Why Your Restaurant Needs Good Social Media

Some stereotypes are true (in the sense that I have heard them and I embody them, though I’m in no way saying everyone does).  I am a woman.  I am awful at making decisions when it comes to food.  If given the choice on a Friday night about whether to order pizza or Thai (or Greek or Italian or Chinese or Mexican) *skip to four hours later* (or tapas or we could just go to the store and buy a bunch of nibblies and desserts and stuff) *skip to four hours later-again* what was the question?

I’m not an air head.  If anything it’s the exact opposite.  While I loathe LOATHE!!!! to even utter the phrase “over-thinking things” because trust me, North America, nobody here is over-thinking anything, ever, in a way that’s exactly what I’m doing.  If someone tells me, we’re getting pizza –  then I only have to decide one thing – yes or no to pizza (like that’s even a real question).  Yes to pizza, always yes to pizza.  But when I’m given the option of a multitude of gastronomical options I find myself spiralling out of control due to the sheer volume of possibilities.  I’m in delight at the thought of eating a million different things and gripped with the terror that I will make the wrong choice and have wasted those calories on a less than satisfying foodcapade.

Now, what does my inability to make a decision have to do with social media you ask?  Here’s what:

When in doubt (because I’ve been given a million choices), I’ll pick the restaurant that I know.  I’ll pick the resto that tweets funny things, that talks to me when I have questions, that offers specials for social media-ites, that most importantly makes me feel like a star, like they know me or something.

Now I’m not saying if your food is shit and your decor is brutal and your location is an hour’s drive away that a few witty quips on Twitter will save you.  Obviously not, don’t be an idiot.

But there are a ton of good/great restaurants in any major (and even not so major) city and the reason I pick one over the other is, more often than not, because of social media.

So, the next time you hire a social media consultant, PR pro, entertainment aficionado, take a look at their follower count on Twitter because if they can’t entertain people being themselves, they are certainly not going to be able to bring the business to yours.


Some of my favorite businesses on Twitter:


Follow me on Yelp for my reviews:

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Victoria Young

Writer. Dater. Masturbator. Don't worry my parents don't think I'm funny either. Grad Student. My breasts aren't ashamed of me either. You and me kid, we're going to change this world.